People often ask me what motivates me every day to go to the office. The answer for me is simple. I know that every hotel that LOBELA opens, whether it's in Malaysia or France, is opening doors to a world of opportunity.
Creating these opportunities for our people, guests, owners, investors, and communities is the purpose that drives me personally and has made LOBELA successful for more than 24 years. It's our reason for being, our unifying mission and the unique value we deliver to people and communities around the world. Our success depends on being true to this purpose: A total commitment to provide quality and ethical services to our clients and partners at all time.
This was the vision of my parents, who founded the company 24 years ago. They imagined the core values that motivate and guide us today; first and foremost: to put people first, or as my father said, "take care of your people and they'll take care of the guests."
Secondly, to "pursue excellence," especially in delivering the best customer service. Next, to "embrace change," because success is never final. And then, to "act with integrity," because how we do business is as important as the business we do. And, finally, to "serve our world" because running our business sustainably and creating jobs globally creates prosperity and helps our business thrive.
LOBELA isn't the only company talking about purpose. The Edelman public relations firm does an annual GoodPurpose survey that shows how consumers increasingly prefer brands that focus on the greater good that benefits society and the planet.
That's not surprising. Wouldn't you rather do business with a company that shares your values and sense of purpose about creating a better world in which to work, travel and live? For me, YES!
No comments:
Post a Comment